Companies and individuals with solid online reputations are not safe from attack by unscrupulous competitors or vengeful individuals. Elixir Interactive has published a case study documenting a systematic and malicious smear campaign waged against the company’s brands since early 2010. The goal of the study is to reveal the tactics that can be used to intentionally damage a brand as well as provide an example of how to defend against them.… Read the rest
Twitter baffles most people. It is often asked: why would anyone care about what you are doing? This goes even more so for companies. Most people who aren’t on twitter already think of it as being something that you add on there things like “I just finished another piece of paperwork for the new clients.” It isn’t like that for most companies though. When you have someone with enthusiasm tweeting about the company, it is contagious and other people will want to share your enthusiasm.… Read the rest
Social Media Metrics for Marketers
Metrics are necessary for measuring the return on investment and success of various marketing campaigns. They are especially important for online social media campaigns, which can be difficult to assess without the proper tracking tools.
The worthiness of a social media campaign will depend on many factors. Sales conversion is a critical indicator, but any online interaction is a positive sign. The number of “Likes”, “Shares”, and “Comments” on a Facebook status are all different metrics of how well it was received.… Read the rest